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For Americans who are enamored with rating systems, the Michelin system is a mystery. When told about a particular Michelin-rated three-star restaurant, the average American will roll his or her eyes with a so whats the big deal attitude. My local newspaper has rated the beanery around the corner at three-and-a-half stars and it aint so great! Americans can open their local newspaper or listen to the television and be informed as to one critics or anothers opinion of this movie, that restaurant, or the current play at the local theater. The opinion is often accompanied by a set of symbols stars, thumbs up or down, clapping characters that provides an instant rating. The French, too, have various rating systems. For restaurants, the most widely accepted system is the one found in Le Guide Rouge the red guide published by Michelin on the first Wednesday in March each year. (The press run is usually about 500,000 copies.) For restaurants, the Guide uses not one, but multiple systems for rating individual restaurants. First of all, with about fifty thousand restaurants in France, simply being listed in the 1500-page Guide is a plus for any restaurant. All restaurants are classified by one of five categories ranging from a low of somewhat comfortable The Guide states that Certain establishments deserve to be brought to your attention for the particularly fine quality of their cooking. Michelin stars are awarded for the standard of meals served. In the 1999 Guide there were 479 restaurants awarded at least one star. In all, this represents less than one percent of all the restaurants in France. Restaurants designated with a star also are rated still with the fork and spoon symbol. It is not uncommon for a restaurant with a star to only have two fork-and-spoons, or a restaurant with four or five fork-and-spoons not to have a star. There are 402 one-star restaurants listed. The Guide describes a one-star Determination of a restaurants rating by Michelin is performed by anonymous inspectors working to an unpublished set of criteria. The only time an inspector becomes known to a restaurant is when he identifies himself to the chef so that he may inspect the kitchen and the other facilities not normally visited by the diners. There is much speculation as to what the criteria are for a restaurant to obtain one or more stars, but general consensus is that the first star is based on a restaurants food quality. Additional stars are awarded for incremental increases in quality of service; dining room decoration; linen, cutlery and china; expense of ingredients; a more extensive selection of cheese; and the size and quality of the wine cellar. In a sense, the stars are really awarded to the chef as much as to the restaurant. And once the chef has his or her first star, much thought is placed into whether achieving the second star is worth the risk and the stress. Having one star provides the chef with distinction and prestige. There is additional honor in making the jump from one to two stars, but there is also then the possible dishonor that comes with going from two to one star. The same is true for the chef that gains or loses a third star. Additional stars imply an increase in overhead that may not be compensated by an increase in revenue. A restaurant must make a considerable investment to obtain a second or third star. The chef must decide whether to stay in the relative safety and security of a single star or take the risk of going for the next star. Chef Frédéric Médigue of the one-star Château dAmondans described to me how the initial euphoria of getting the first star lasted only a couple of weeks before the stress of deciding whether to go for other stars overtook it. Some of my French friends have related to me that they prefer to stick with the one-star restaurants where food is most important and leave the two and three-star restaurants for American and Japanese tourists. Having eaten at various starred restaurants around France, I tend to agree unless someone else is picking up the check. Note: The Red Guide is now available in electronic form on the internet for free. |
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© 2000. Peter Hertzmann, Inc. All rights reserved. |
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